Greystripe

Marketing/AdvertisingSeries CSan Francisco, USgreystripe.com

Latest round

Series C

Last raised

Sep 2009

Total raised

$18M

Investors

5

About Greystripe

Founded in 2005 and headquartered in San Francisco, US, Greystripe operates as a mobile advertising firm that focuses on app monetization through effective advertising strategies. The company was acquired by ValueClick, Inc. in April 2011 for USD 70 mn.Greystripe provides a range of mobile advertising solutions designed to optimize app monetization and enhance user interaction. Their core offerings include innovative ad formats and a platform for managing advertising campaigns, enabling businesses to effectively monetize mobile applications and engage with users across various devices.Greystripe's revenue model is based on partnerships with app developers and businesses, offering subscription-based services that provide access to their advertising solutions. Revenue is generated primarily through contractual agreements that allow clients to utilize their platform for managing advertising campaigns and monetizing apps.Looking ahead, Greystripe aims to expand its product offerings by launching new mobile advertising solutions and app integration tools in 2023. The company plans to target new geographic markets in Europe and Asia, with a focus on increasing their presence by 2024. The recent acquisition by ValueClick, Inc. will provide the necessary resources to support these expansion initiatives, leveraging the strategic advantages gained from this deal.

Who invested in Greystripe

5 investors across 4 rounds

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Funding rounds

  1. Series C

    Sep 2, 2009

    Amount

    $2.5M

    Investors

    Locked

  2. Series C

    Mar 11, 2009

    Amount

    $5.5M

    Investors

    Locked

  3. Series B

    May 16, 2007

    Amount

    $8.9M

    Investors

    Locked

  4. Series A

    Oct 12, 2006

    Amount

    $1.2M

    Investors

    Locked

Questions about Greystripe

Who invested in Greystripe?

Greystripe has 5 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Greystripe raised?

Greystripe has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Greystripe last raise money?

Greystripe's most recent round on record is a Series C, in Sep 2009.

What does Greystripe do?

Founded in 2005 and headquartered in San Francisco, US, Greystripe operates as a mobile advertising firm that focuses on app monetization through effective advertising strategies.

Where is Greystripe headquartered?

Greystripe is headquartered in San Francisco, US.

Which VCs invest in companies like Greystripe?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Greystripe's stage. Their profiles are linked below.

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