GraphEffect
Latest round
- Series A
Last raised
- Feb 2011
Total raised
- $2M
Investors
- 6
About GraphEffect
GraphEffect Inc.GraphEffect Inc. operates a platform that aggregates promotional codes and discounts aimed at enhancing consumer savings. The company is headquartered in Santa Monica, US. Founded by Heidi McAra and Jim Williams, GraphEffect has undergone a strategic pivot, focusing on digital couponing. The company attracted investment through a TRADE SALE on May 14, 2015, where Brand Networks, Inc. acquired it for USD 50 mn.GraphEffect specializes in providing a comprehensive range of digital coupons, promo codes, and discount offers for various online services, brands, and retailers. The company's core offerings include access to thousands of promotional deals aimed at enhancing consumer savings while facilitating product purchases in sectors such as beauty, health supplements, literature, scuba diving equipment, and public relations services. GraphEffect's platform aggregates promotional codes from diverse industries, catering primarily to online shoppers eager to find cost-effective solutions for their purchases. The end users range from general consumers seeking discounts on personal care products like hair color shampoos to businesses looking for promotional services for public relations and digital marketing.GraphEffect's revenue model is primarily driven by affiliate marketing partnerships, where the company earns commissions from transactions initiated through its platform. Users access various promotional codes and discounts and engage in direct-to-consumer transactions, typically involving one-time purchases or subscriptions for recurring services. For instance, customers may utilize a coupon code to secure discounts on products such as weight loss supplements or vegan bath soaps, thereby enhancing their purchasing experience. The structure of these transactions allows GraphEffect to capitalize on promotional partnerships with brands like LumaSlim and Crystal Bar Soap, effectively driving revenue through increased consumer engagement.As of now, there are no publicized plans for upcoming products or services. However, the company may seek to expand its geographical reach into emerging markets in North America and Europe, potentially by the end of the fiscal year. The acquisition by Brand Networks, Inc. for USD 50 mn is expected to bolster GraphEffect's resources to support these growth initiatives.
Who invested in GraphEffect
6 investors across 1 round
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Funding rounds
Series A
Feb 1, 2011
Amount
$2M
Investors
Questions about GraphEffect
Who invested in GraphEffect?
GraphEffect has 6 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has GraphEffect raised?
GraphEffect has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did GraphEffect last raise money?
GraphEffect's most recent round on record is a Series A, in Feb 2011.
What does GraphEffect do?
GraphEffect is a marketing/advertising company.
Where is GraphEffect headquartered?
GraphEffect is headquartered in Santa Monica, US.
Which VCs invest in companies like GraphEffect?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at GraphEffect's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series A
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