Granify
Latest round
- Series A
Last raised
- May 2015
Total raised
- $8.5M
Investors
- 6
About Granify
Granify Inc.Founded in 2011 by Jeff Lawrence, Granify Inc. is headquartered in Edmonton, Canada. The company focuses on optimizing e-commerce through advanced behavioral insights. In December 2023, Granify was acquired by Bazaarvoice, further integrating its capabilities within a larger portfolio.Granify Inc. offers an AI-driven platform that optimizes the online shopping journey by utilizing real-time behavioral data. This service analyzes customer interactions like clicks and searches to craft personalized shopping experiences.Granify generates revenue through its performance-based pricing model, charging clients based on the incremental revenue generated from their campaigns. Clients, typically major retailers and brands, engage the company through managed service agreements, allowing Granify to optimize their e-commerce strategies.Following its acquisition by Bazaarvoice in December 2023, Granify plans to leverage its new position to enhance shopper engagement and improve e-commerce contextualization solutions. The company is expected to roll out new product features aimed at expanding its service offerings and strengthening market presence in North America, Europe, and Asia.
Who invested in Granify
6 investors across 2 rounds
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Questions about Granify
Who invested in Granify?
Granify has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Granify raised?
Granify has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Granify last raise money?
Granify's most recent round on record is a Series A, in May 2015.
What does Granify do?
Granify is a software company.
Where is Granify headquartered?
Granify is headquartered in Edmonton, Canada.
Which VCs invest in companies like Granify?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Granify's stage. Their profiles are linked below.
VCs backing software startups at Series A
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