Goop
Latest round
- Series C
Last raised
- Mar 2018
Total raised
- $75M
Investors
- 5
About Goop
Goop Inc.Founded in 2008 in Santa Monica, California, Goop Inc. operates as a lifestyle brand that specializes in wellness and beauty products.Goop specializes in offering a diverse range of clean beauty products, timeless fashion, and wellness solutions, catering primarily to modern women. The company's core product offerings include skincare, makeup, hair care, and fashion items under its G. Label brand. Each product is designed with a focus on luxurious ingredients and results-driven formulations, addressing various beauty and wellness needs such as hydration, anti-aging, and overall skin health. Additionally, Goop provides wellness classes, guided meditations, and lifestyle content that aims to inspire and educate its customer base.Goop generates revenue through a direct-to-consumer sales model, primarily via its e-commerce platform. Consumers purchase products individually or through subscription services that provide ongoing access to exclusive wellness classes, beauty products, and curated lifestyle content. The company’s pricing strategy includes flagship products such as the Goop Beauty Glow Skin Highlighter Stick and various skincare lines, which are marketed at premium price points. Revenue streams also include partnerships and collaborations with other brands, enhancing their product offerings and expanding their reach in the wellness and beauty sectors.Goop Inc. The company aims to introduce new skincare and wellness products designed to meet emerging consumer trends, with specific release dates to be announced. Additionally, Goop is targeting expansion into European and Asian markets by the end of 2024, aiming to increase brand presence and accessibility for a broader customer base.
Who invested in Goop
5 investors across 3 rounds
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Questions about Goop
Who invested in Goop?
Goop has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Goop raised?
Goop has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Goop last raise money?
Goop's most recent round on record is a Series C, in Mar 2018.
What does Goop do?
Goop is a consumer products company.
Where is Goop headquartered?
Goop is headquartered in Santa Monica, US.
Which VCs invest in companies like Goop?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Goop's stage. Their profiles are linked below.
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