Latest round

Seed

Last raised

Dec 2021

Total raised

$9M

Investors

10

About GoodTrust

GoodTrust, Inc., founded in 2020 and headquartered in Palo Alto, US, specializes in digital estate planning solutions. The company was co-founded by Daniel Sieberg and Rikard Steiber, who has a history of leading tech initiatives.GoodTrust offers a comprehensive suite of estate planning tools designed to simplify and secure the process of managing end-of-life decisions and legacies. Their core offerings include customizable wills, trusts, and various directives such as power of attorney, health care directives, and pet directives. These digital solutions provide users with a streamlined, fill-in-the-blank experience that can be completed at their convenience, typically within 20 minutes. GoodTrust integrates a Smart Digital Vault, enabling customers to organize their digital assets and crucial documents securely, facilitating easy sharing with designated individuals.GoodTrust operates primarily on a subscription-based revenue model, offering various pricing plans that cater to individual and family needs for estate planning. Their flagship product, the Estate+ plan, provides unlimited access to wills, trusts, and directives valid in all 50 states, along with features such as the Smart Digital Vault. Customers can purchase these services directly through the company’s platform, with pricing structured to reflect the value of the comprehensive estate planning tools they provide. The company plans to launch new products aimed at further simplifying estate planning and enhancing user experience. They are targeting expansion into new geographic regions within the US by the end of 2023 to broaden their customer base.

Who invested in GoodTrust

10 investors across 2 rounds

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Funding rounds

  1. Seed

    Dec 2, 2021

    Amount

    $6.8M

    Investors

    Locked

  2. Seed

    Jan 26, 2021

    Amount

    $2.3M

    Investors

    Locked

Questions about GoodTrust

Who invested in GoodTrust?

GoodTrust has 10 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has GoodTrust raised?

GoodTrust has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did GoodTrust last raise money?

GoodTrust's most recent round on record is a Seed, in Dec 2021.

What does GoodTrust do?

GoodTrust is a software company.

Where is GoodTrust headquartered?

GoodTrust is headquartered in Palo Alto, US.

Which VCs invest in companies like GoodTrust?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at GoodTrust's stage. Their profiles are linked below.

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