Latest round

Series A

Last raised

Oct 2026

Total raised

$26M

Investors

6

About GoodFit

GoodFit Limited, founded in 2020 and headquartered in London, UK, specializes in providing a data platform for go-to-market strategies.io provides a data platform designed to enhance go-to-market (GTM) strategies for its clients. The platform allows users to map target markets, enrich accounts with pertinent insights, and define buyer personas, all tailored to a company's specific needs. This configurability enables businesses to prioritize accounts and segment them based on internal criteria, which helps eliminate guesswork for sales representatives. The platform supports various GTM motions, including sales development representatives (SDRs), account-based marketing (ABM), and programmatic outreach.io generates revenue through a subscription-based model, offering various tiers of access to its data platform and services. Clients typically engage in annual contracts that provide them with the necessary tools to implement and scale their GTM strategies effectively. The company's offerings include flagship services that allow clients to enrich data on target accounts and automate outreach efforts across multiple channels. The company plans to launch new products designed to enhance GTM strategies and is targeting expansion into additional markets in North America and Europe to cater to a broader client base.

Who invested in GoodFit

6 investors across 2 rounds

See all investors in GoodFit

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Series A

    Oct 24, 2026

    Amount

    $13M

    Investors

    Locked

  2. Series A

    Sep 29, 2025

    Amount

    $13M

    Investors

    Locked

Questions about GoodFit

Who invested in GoodFit?

GoodFit has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has GoodFit raised?

GoodFit has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did GoodFit last raise money?

GoodFit's most recent round on record is a Series A, in Oct 2026.

What does GoodFit do?

GoodFit Limited, founded in 2020 and headquartered in London, UK, specializes in providing a data platform for go-to-market strategies.

Where is GoodFit headquartered?

GoodFit is headquartered in London, UK.

Which VCs invest in companies like GoodFit?

Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at GoodFit's stage. Their profiles are linked below.

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