Good.Loop
Latest round
- Series A
Last raised
- Dec 2021
Total raised
- $8.1M
Investors
- 5
About Good.Loop
Loop Ltd focuses on socially responsible advertising. The company has undergone no notable pivots since its inception and operates without known subsidiaries.Good-Loop primarily operates through its Good Engagement platform, which enhances brand engagement via socially responsible advertising solutions. The platform allows brands to integrate charitable contributions into their advertising efforts, promoting consumer engagement while supporting social causes. Key features include Good Formats, Good Measures, and Good Packages, which offer targeted advertising solutions aimed at reducing media waste and carbon emissions.Good-Loop generates revenue through partnerships and direct engagements with brands that seek to enhance their corporate responsibility initiatives via advertising. Revenue is derived from performance-driven contracts where brands pay based on the engagement generated through the platform, focusing on maximizing ad recall and effectiveness. The funds will be utilized to develop new solutions aimed at reducing the substantial carbon footprint associated with digital advertising. Good-Loop plans to expand its market reach, specifically targeting additional regions within Europe and North America by the end of 2023, enhancing its offerings to meet the growing demand for sustainable advertising solutions.
Who invested in Good.Loop
5 investors across 2 rounds
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Questions about Good.Loop
Who invested in Good.Loop?
Good.Loop has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Good.Loop raised?
Good.Loop has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Good.Loop last raise money?
Good.Loop's most recent round on record is a Series A, in Dec 2021.
What does Good.Loop do?
Loop Ltd focuses on socially responsible advertising.
Where is Good.Loop headquartered?
Good.Loop is headquartered in Edinburgh, UK.
Which VCs invest in companies like Good.Loop?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Highland Europe back marketing/advertising companies at Good.Loop's stage. Their profiles are linked below.
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