Funnel

SoftwareSeries BStockholm, Swedenfunnel.io

Latest round

Series B

Last raised

Jan 2020

Total raised

$57M

Investors

6

About Funnel

Funnel Operations AB was founded in 2014 in Stockholm, Sweden. The company specializes in providing a marketing intelligence platform that helps businesses manage and analyze their marketing data effectively. Funnel offers a marketing intelligence platform that includes a Data Hub, which connects and models data from over 600 marketing sources. This platform enables businesses to automate reporting and enhance marketing performance, serving over 2,500 clients in sectors such as eCommerce, retail, and agencies. Key features include machine learning-driven measurement capabilities that assist clients in making informed decisions and improving advertising returns. Funnel generates revenue by selling subscription-based access to its marketing intelligence platform, charging businesses recurring fees for data integration, analytics, reporting, and measurement features. The company aims to introduce new products and features designed to enhance its marketing intelligence platform, while also targeting expansion into new geographic markets. Specific details regarding which markets will be pursued have not been disclosed, but the focus will be on scaling the company's operations to better serve its growing client base.

Who invested in Funnel

6 investors across 2 rounds

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Funding rounds

  1. Series B

    Jan 17, 2020

    Amount

    $47M

    Investors

    Locked

  2. Series A

    Sep 19, 2017

    Amount

    $10M

    Investors

    Locked

Questions about Funnel

Who invested in Funnel?

Funnel has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Funnel raised?

Funnel has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Funnel last raise money?

Funnel's most recent round on record is a Series B, in Jan 2020.

What does Funnel do?

Funnel Operations AB was founded in 2014 in Stockholm, Sweden.

Where is Funnel headquartered?

Funnel is headquartered in Stockholm, Sweden.

Which VCs invest in companies like Funnel?

Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Funnel's stage. Their profiles are linked below.

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