Latest round

Seed

Last raised

Jun 2019

Total raised

Undisclosed

Investors

1

About Fullpath

Based in the US, AutoLeadStar, Inc. operates as an artificial intelligence (AI) platform that offers various automation tools for marketing campaigns. Based in Florida, US, and founded in 2015, Fullpath Ltd. formerly known as AutoLeadStar, Inc. operates as a software development firm. The company was founded by its CEO Aharon Horwitz, CTO Yishai Goldstein, and CPO Eliav Moshe., agreed to fully acquire Fullpath Ltd. from Hilltop Venture Partners, Target Global, Aleph, Riverwood Capital, and PICO Venture Partners for USD 500 million. The transaction was completed in June 2026. Fullpath offers an AI-powered customer data and experience platform designed for automotive dealerships. Its platform unifies first-party data from CRM, DMS, websites, and advertising systems to enable AI-driven marketing automation, audience activation, digital advertising, email and SMS campaigns, website personalization, and closed-loop attribution. These services help dealerships improve customer engagement, optimize marketing spend, and increase vehicle sales across omnichannel touchpoints. Fullpath generates revenue through subscription-based SaaS fees paid by automotive dealerships and dealer groups. Customers license its customer data and experience platform to unify first-party data, run AI-driven marketing campaigns, automate advertising, and measure attribution, typically under recurring monthly or annual contracts. The June 2026 acquisition enables Fullpath to accelerate growth.

Who invested in Fullpath

1 investor across 1 round

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Funding rounds

  1. Seed

    Jun 30, 2019

    Amount

    Undisclosed

    Investors

    Locked

Questions about Fullpath

Who invested in Fullpath?

Fullpath has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Fullpath raised?

Fullpath has raised 1 venture round. Sign up free to see how much each round raised and the total.

When did Fullpath last raise money?

Fullpath's most recent round on record is a Seed, in Jun 2019.

What does Fullpath do?

Based in the US, AutoLeadStar, Inc.

Where is Fullpath headquartered?

Fullpath is headquartered in Miami, US.

Which VCs invest in companies like Fullpath?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Fullpath's stage. Their profiles are linked below.

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