Full Circle Insights
Latest round
- Series B
Last raised
- Sep 2015
Total raised
- $9M
Investors
- 3
About Full Circle Insights
Full Circle Insights, Inc.Founded in 2011 and headquartered in San Antonio, US, Full Circle Insights, Inc. provides advanced marketing analytics solutions. The company was co-founded by Bonnie Crater and Dan Appleman, who have an extensive background in technology and marketing. As of May 2025, Full Circle was acquired by Conquer from Scaleworks, enhancing Conquer's platform capabilities.70 mn.Full Circle offers a suite of solutions focused on enhancing marketing effectiveness through Multi-Touch Attribution and Funnel Measurement within Salesforce. Their core products include tools for tracking every customer interaction across various touchpoints, thereby converting Salesforce data into actionable insights. Full Circle’s offerings facilitate comprehensive customer journey mappings, campaign creation, and messaging strategies designed to improve return on investment (ROI) while ensuring data security. The company primarily serves marketing teams within B2B sectors, with clients ranging from mid-sized enterprises to large corporations across diverse geographical markets, including North America, Europe, and Asia-Pacific.Full Circle generates revenue through subscription-based models that grant clients access to their advanced analytics tools and services integrated within Salesforce. This structure enables businesses to track and measure marketing effectiveness in real-time, facilitating better alignment between marketing and sales teams. Clients typically engage on an annual basis, paying for access to Full Circle's Multi-Touch Attribution and Funnel Measurement solutions, which include features for analytics reporting and dashboards. While specific pricing details for these services are not disclosed, the transaction framework generally encompasses partnerships with organizations seeking to enhance their marketing strategies through data-driven insights.Following the acquisition in May 2025, Full Circle Insights, Inc. plans to leverage the resources of Conquer to enhance its product offerings. The company aims to develop new features and applications that will expand its marketing analytics capabilities. Additionally, Full Circle is set to target new markets in Europe and Asia-Pacific by the end of 2025.
Who invested in Full Circle Insights
3 investors across 3 rounds
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Questions about Full Circle Insights
Who invested in Full Circle Insights?
Full Circle Insights has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Full Circle Insights raised?
Full Circle Insights has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Full Circle Insights last raise money?
Full Circle Insights's most recent round on record is a Series B, in Sep 2015.
What does Full Circle Insights do?
Full Circle Insights is a marketing/advertising company.
Where is Full Circle Insights headquartered?
Full Circle Insights is headquartered in San Antonio, US.
Which VCs invest in companies like Full Circle Insights?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Full Circle Insights's stage. Their profiles are linked below.
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