Latest round

Series K

Last raised

Aug 2016

Total raised

$261M

Investors

8

About Fresh Direct

Founded in 2002 and headquartered in the Bronx, New York, Fresh Direct, LLC specializes in online grocery delivery.V. The transaction was completed in December 2023.FreshDirect operates primarily as an online grocery delivery service, offering a wide range of products that include fresh produce, meat and poultry, seafood, dairy, bakery items, frozen goods, and grocery staples. FreshDirect also differentiates itself through its butcher shop offerings, which feature a variety of meats ideal for grilling and cookouts.FreshDirect generates revenue through direct-to-consumer sales, facilitating transactions that allow customers to place orders for groceries online and have them delivered to their homes. The company's pricing structure includes various promotional offers, such as multi-item discounts, which incentivize higher purchase volumes. Customers can create delivery accounts for a seamless shopping experience, and the company may also engage in partnerships with local brands to expand its product offerings. Specific pricing for individual items and bundled products is designed to reflect the quality and sourcing of the goods, appealing to consumers who prioritize fresh and sustainable food choices.S.V.S. market. The integration may involve introducing new products and expanding service areas; however, specific details regarding upcoming product launches or new geographic targets have not been disclosed at this time.

Who invested in Fresh Direct

8 investors across 5 rounds

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Funding rounds

  1. Series K

    Aug 15, 2016

    Amount

    $189M

    Investors

    Locked

  2. Series H

    Mar 24, 2014

    Amount

    $10M

    Investors

    Locked

  3. Series E

    Feb 13, 2009

    Amount

    $7.1M

    Investors

    Locked

  4. Series D

    Jan 24, 2007

    Amount

    $24M

    Investors

    Locked

  5. Series A

    Oct 1, 2003

    Amount

    $31M

    Investors

    Locked

Questions about Fresh Direct

Who invested in Fresh Direct?

Fresh Direct has 8 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Fresh Direct raised?

Fresh Direct has raised 5 venture rounds. Sign up free to see how much each round raised and the total.

When did Fresh Direct last raise money?

Fresh Direct's most recent round on record is a Series K, in Aug 2016.

What does Fresh Direct do?

Founded in 2002 and headquartered in the Bronx, New York, Fresh Direct, LLC specializes in online grocery delivery.

Where is Fresh Direct headquartered?

Fresh Direct is headquartered in Bronx, US.

Which VCs invest in companies like Fresh Direct?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Fresh Direct's stage. Their profiles are linked below.

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