Frameplay Corporation
Latest round
- Series A
Last raised
- Dec 2021
Total raised
- $8M
Investors
- 4
About Frameplay Corporation
Frameplay Corporation, founded in 2018 in San Francisco, US, specializes in intrinsic in-game advertising. The company has undergone a strategic pivot to focus on seamless ad integration within gaming environments.Frameplay specializes in intrinsic in-game advertising solutions designed to enhance brand visibility within video games without compromising the user experience. Their core product offerings include an SDK that enables game developers to seamlessly integrate advertisements into their games, allowing for a creative and immersive advertising experience. The ads are strategically placed in-game, ensuring they blend with the game environment, which enhances player engagement and brand recall. Frameplay serves a diverse client base, including leading game developers and advertisers looking to reach a global audience, with significant penetration in markets such as North America, Europe, and Asia-Pacific.Frameplay generates revenue through partnerships with game developers and advertisers, utilizing a transaction structure that includes B2B agreements and direct collaborations. The intrinsic in-game advertising model allows brands to leverage the extensive time players spend engaging with video games, leading to heightened ad visibility and effectiveness. The pricing structure typically involves revenue-sharing models where developers earn passive income based on ad placements within their games. While specific pricing plans are not disclosed, the partnership model is geared towards mutual benefit, ensuring that both developers and advertisers can optimize their media spending. The company is planning to launch new products designed to enhance its advertising capabilities and penetrate new geographic markets, particularly in Asia-Pacific and Europe, by the end of 2023.
Who invested in Frameplay Corporation
4 investors across 1 round
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Funding rounds
Series A
Dec 8, 2021
Amount
$8M
Investors
Questions about Frameplay Corporation
Who invested in Frameplay Corporation?
Frameplay Corporation has 4 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Frameplay Corporation raised?
Frameplay Corporation has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Frameplay Corporation last raise money?
Frameplay Corporation's most recent round on record is a Series A, in Dec 2021.
What does Frameplay Corporation do?
Frameplay Corporation, founded in 2018 in San Francisco, US, specializes in intrinsic in-game advertising.
Where is Frameplay Corporation headquartered?
Frameplay Corporation is headquartered in San Francisco, US.
Which VCs invest in companies like Frameplay Corporation?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Frameplay Corporation's stage. Their profiles are linked below.
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