fondly
Latest round
- Seed
Last raised
- Feb 2026
Total raised
- Undisclosed
Investors
- 1
About fondly
Founded in 2024 in Seoul, South Korea, fondly focuses on creating unique cosmetic products. The company's strategic direction has remained consistent, emphasizing high-quality lip tints without significant pivots. It was established by a team dedicated to bringing innovative beauty solutions to the market.FONDLY specializes in cosmetic products, particularly in the lip tint category, with notable offerings such as the FONDLY SLIP TINT and FONDLY GLOW JEL TINT. These products are designed to provide a translucent and clear color payoff while utilizing an innovative dual-tip application method, which enhances ease of use and ensures a consistent finish. The tints are marketed as lightweight and hydrating, catering to end-users looking for products that deliver a natural glow and comfortable wear. The company’s core products, such as the FONDLY SLIP TINT in shades like 07 BERRY S'MORE and the FONDLY GLOW JEL TINT in 13 NEW BERRY, are aimed at consumers who appreciate high-quality, trendy cosmetic solutions.FONDLY's revenue structure primarily revolves around direct-to-consumer sales through e-commerce platforms, which facilitates straightforward transactions between the company and its clientele. Customers can purchase individual items, such as the FONDLY SLIP TINT and FONDLY GLOW JEL TINT, directly from the company's website, allowing for a streamlined shopping experience. The products are sold at set prices, enabling clarity in purchasing decisions for consumers. By leveraging social media platforms for marketing, FONDLY engages with its customer base and drives sales through targeted promotions.FONDLY plans to expand its product line with new launches anticipated in 2026, focusing on innovative cosmetic formulas tailored for various skin types. The funds will assist in product development and market entry strategies, reinforcing FONDLY's commitment to growth and expansion.
Who invested in fondly
1 investor across 1 round
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Funding rounds
Seed
Feb 26, 2026
Amount
Undisclosed
Investors
Questions about fondly
Who invested in fondly?
fondly has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has fondly raised?
fondly has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did fondly last raise money?
fondly's most recent round on record is a Seed, in Feb 2026.
What does fondly do?
Founded in 2024 in Seoul, South Korea, fondly focuses on creating unique cosmetic products.
Where is fondly headquartered?
fondly is headquartered in Seoul, South Korea.
Which VCs invest in companies like fondly?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back consumer products companies at fondly's stage. Their profiles are linked below.
VCs backing consumer products startups at Seed
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