Flora Express Flowers Trading

Founded in 2016, Flora Express Flowers Trading LLC is headquartered in Dubai, United Arab Emirates. The company specializes in providing floral products and related accessories online. Charif Mzayek serves as both the founder and current CEO.FloraNow operates as an online floral marketplace that provides a diverse range of floral products and related accessories to customers. The company's core offerings include an extensive selection of flowers such as roses, orchids, and chrysanthemums, as well as greeneries and decorative accessories. These products cater to various end-use cases, including personal gifts, event decorations, and corporate arrangements. FloraNow's services emphasize convenience and quality, enabling customers to easily browse and purchase floral arrangements tailored to their specific needs. The company targets a broad clientele, including individual consumers, event planners, and businesses, primarily serving markets in the Middle East and North Africa.FloraNow's revenue model is structured around direct sales to consumers through its online platform, facilitating seamless transactions for floral products and accessories. Customers place orders via the website, where they can select from various floral arrangements and related items. The company employs a straightforward pricing strategy based on individual products, with potential offerings for exclusive deals or bulk purchasing options for business clients.Flora Express Flowers Trading LLC plans to enhance its product offerings by introducing new floral arrangements and accessories designed for seasonal events, with anticipated launches in the coming year. The company aims to expand its market presence beyond the Middle East and North Africa, targeting European markets by the end of 2024.

1. Series A

   Dec 15, 2019

   Amount

   $3M

   Investors

   Locked

2. Seed

   Dec 20, 2017

   Amount

   Undisclosed

   Investors

   Locked