Floom
Latest round
- Seed
Last raised
- Apr 2020
Total raised
- $6.2M
Investors
- 4
About Floom
Floom Limited, headquartered in London, UK, operates an online platform connecting consumers with local florists for unique floral arrangements. The company was founded by Hardinansyah Siji, Julie Seutin, and Lana Elie, with Lana Elie serving as the CEO.70 million post-money.Floom specializes in the online delivery of unique, high-quality floral arrangements crafted by local artisans. The company's offerings include a diverse range of floral bouquets and gifts for various occasions such as birthdays and anniversaries. Each arrangement is meticulously designed by vetted florists, ensuring distinct products that reflect artistic vision and seasonal availability.Floom generates revenue primarily through direct-to-consumer transactions via its online platform. Customers can select from a variety of floral arrangements, with pricing based on the complexity and materials used. The straightforward transaction process allows customers to enhance their orders with additional gifts such as chocolates or candles. The company plans to launch new floral arrangements designed for upcoming seasonal events and further develop its online platform. Additionally, Floom is targeting expansion into the European market, with specific efforts to establish operations in Germany by the end of 2023.
Who invested in Floom
4 investors across 3 rounds
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Questions about Floom
Who invested in Floom?
Floom has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Floom raised?
Floom has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Floom last raise money?
Floom's most recent round on record is a Seed, in Apr 2020.
What does Floom do?
Floom Limited, headquartered in London, UK, operates an online platform connecting consumers with local florists for unique floral arrangements.
Where is Floom headquartered?
Floom is headquartered in London, UK.
Which VCs invest in companies like Floom?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back consumer products companies at Floom's stage. Their profiles are linked below.
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