Five Stars Loyalty

Marketing/AdvertisingSeries DSan Francisco, USfivestars.com

Latest round

Series D

Last raised

Oct 2020

Total raised

$114M

Investors

9

About Five Stars Loyalty

Based in California, US, and founded in 2011, Five Stars Loyalty, Inc. operates a customer loyalty platform. Victor Ho (CEO) and Matt Doka (CTO) are the co-founders of the company. In 2020, Five Stars Loyalty, Inc. In October 2021, SumUp, Inc. acquired Five Stars Loyalty, Inc. for USD 317 million in a mix of cash and stock. The company provides loyalty, marketing, payments, and other services to small merchants. The platform comes with its own payment system, interoperability with other point-of-sale systems, marketing automation that sends targeted messages to customers (customer acquisition), and a network of shoppers that allows for cross-promotion across different Fivestars businesses. It also provides solutions for apparel, bakery, coffee, restaurant, retail, salon, and spa businesses. The company generates revenue through its platform subscription packages. Following the acquisition by SumUp, Inc.S. and globally.

Who invested in Five Stars Loyalty

9 investors across 6 rounds

See all investors in Five Stars Loyalty

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Series D

    Oct 15, 2020

    Amount

    $23M

    Investors

    Locked

  2. Series C

    Dec 16, 2015

    Amount

    $50M

    Investors

    Locked

  3. Series B

    Sep 16, 2014

    Amount

    $25M

    Investors

    Locked

  4. Series A

    Aug 2, 2012

    Amount

    $14M

    Investors

    Locked

  5. Seed

    Apr 25, 2011

    Amount

    $2M

    Investors

    Locked

  6. Seed

    Jan 1, 2011

    Amount

    $0.1M

    Investors

    Locked

Questions about Five Stars Loyalty

Who invested in Five Stars Loyalty?

Five Stars Loyalty has 9 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Five Stars Loyalty raised?

Five Stars Loyalty has raised 6 venture rounds. Sign up free to see how much each round raised and the total.

When did Five Stars Loyalty last raise money?

Five Stars Loyalty's most recent round on record is a Series D, in Oct 2020.

What does Five Stars Loyalty do?

Based in California, US, and founded in 2011, Five Stars Loyalty, Inc.

Where is Five Stars Loyalty headquartered?

Five Stars Loyalty is headquartered in San Francisco, US.

Which VCs invest in companies like Five Stars Loyalty?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Five Stars Loyalty's stage. Their profiles are linked below.

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