FitOn

InternetSeries CWest Hollywood, USfitonapp.com

Latest round

Series C

Last raised

Feb 2022

Total raised

$44M

Investors

9

About FitOn

FitOn Inc.FitOn Inc. was founded in 2018 and operates from its headquarters in West Hollywood, US. The company functions as a digital wellness hub offering a comprehensive suite of services. In March 2022, FitOn, Inc.FitOn operates as a comprehensive digital wellness platform offering a suite of services, including premium workout programs, guided meditations, and personalized nutrition plans. Users benefit from unlimited access to various fitness workouts, including cardio, yoga, strength training, and pilates, without needing any equipment. This flexibility allows engagement from any location and multiple devices, appealing to a wide audience, which has grown to over 15 million members, primarily in North America and Europe.FitOn generates revenue through a freemium model that includes subscription options for enhanced features and premium content. Users can access a selection of workouts for free or opt for premium subscription plans that offer exclusive workout classes, personalized meal plans, and targeted health courses. This pricing structure attracts a diverse user base from casual participants to dedicated fitness enthusiasts, ensuring a steady revenue stream from subscription-based services. The platform’s strategy emphasizes high-quality content and user engagement to maintain a competitive position in the digital fitness market. The company is currently developing upcoming products, including new personalized wellness solutions, aimed at enhancing user engagement. Furthermore, FitOn is targeting expansion into additional international markets, including Asia and Australia.

Who invested in FitOn

9 investors across 4 rounds

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Funding rounds

  1. Series C

    Feb 11, 2022

    Amount

    $14M

    Investors

    Locked

  2. Series B

    Aug 6, 2021

    Amount

    $18M

    Investors

    Locked

  3. Series A

    Jan 16, 2020

    Amount

    $7M

    Investors

    Locked

  4. Seed

    Nov 21, 2018

    Amount

    $4.7M

    Investors

    Locked

Questions about FitOn

Who invested in FitOn?

FitOn has 9 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has FitOn raised?

FitOn has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did FitOn last raise money?

FitOn's most recent round on record is a Series C, in Feb 2022.

What does FitOn do?

FitOn is a internet company.

Where is FitOn headquartered?

FitOn is headquartered in West Hollywood, US.

Which VCs invest in companies like FitOn?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at FitOn's stage. Their profiles are linked below.

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