Fitocracy

Travel & LeisureSeedNew York, USfitocracy.com

Latest round

Seed

Last raised

May 2013

Total raised

$0.5M

Investors

5

About Fitocracy

Fitocracy offers a mobile application focused on fitness and health improvement. Founded in New York, US, the company has successfully adapted its business model to enhance user engagement.Fitocracy primarily offers a mobile application designed to assist users in achieving their health and fitness goals through personalized coaching and workout tracking. The app allows users to track workouts, receive customized nutrition plans, and engage in challenges with friends and a supportive community. Fitocracy’s service is tailored to both beginners and experienced athletes, providing expert coaching that includes initial assessments to create individualized fitness plans. The app is available for download on the App Store and Google Play Store, making it accessible to users in various geographical markets, including North America, Europe, and select regions in Asia.Fitocracy generates revenue through a subscription model, offering professional training services from elite coaches starting at USD 1 per day. Users can subscribe to receive tailored coaching, which includes personalized workout plans and nutritional guidance. The app operates on a direct-to-consumer basis, enabling users to sign up individually via email or social media accounts. Fitocracy's services are designed to foster a community-driven experience, allowing users to track their workouts and engage with expert coaches regularly.Fitocracy aims to enhance its platform by launching new features and services, although specific product details and release dates are not disclosed. The company is focused on expanding its footprint in new geographic markets, with an emphasis on reaching users in Asia by the end of 2017.

Who invested in Fitocracy

5 investors across 3 rounds

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Funding rounds

  1. Seed

    May 1, 2013

    Amount

    Undisclosed

    Investors

    Locked

  2. Seed

    Jan 1, 2013

    Amount

    $0.3M

    Investors

    Locked

  3. Seed

    Sep 1, 2011

    Amount

    $0.3M

    Investors

    Locked

Questions about Fitocracy

Who invested in Fitocracy?

Fitocracy has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Fitocracy raised?

Fitocracy has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Fitocracy last raise money?

Fitocracy's most recent round on record is a Seed, in May 2013.

What does Fitocracy do?

Fitocracy offers a mobile application focused on fitness and health improvement.

Where is Fitocracy headquartered?

Fitocracy is headquartered in New York, US.

Which VCs invest in companies like Fitocracy?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back travel & leisure companies at Fitocracy's stage. Their profiles are linked below.

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