Latest round

Series D

Last raised

Jun 2013

Total raised

$78M

Investors

7

About FitBit

FitBit, Inc.FitBit, Inc. was founded in 2007 in San Francisco, US. The company specializes in health and wellbeing solutions that enhance individual health management. It has undergone significant growth and evolution in its business strategy, particularly with its focus on both direct-to-consumer and B2B sales channels.Fitbit Enterprise specializes in delivering comprehensive health and wellbeing solutions aimed at improving population health through individual empowerment. The core product offerings include advanced wearable fitness trackers and health monitoring devices that facilitate daily health behaviors, such as physical activity tracking, sleep monitoring, and stress management. These devices are complemented by a suite of digital tools that provide personalized insights based on real-time data, enabling users—ranging from individual consumers to health organizations and corporate clients—to make informed health decisions. With a focus on improving health outcomes, Fitbit Enterprise has established partnerships with healthcare providers, employers, and wellness programs, engaging members in diverse markets including North America, Europe, and Asia-Pacific.79 mn.67 mn. Fitbit generates revenue through a combination of direct-to-consumer sales and B2B partnerships, offering subscription-based services that enhance the functionality of its devices.With recent strategic changes, FitBit, Inc. is focusing on expanding its product line and enhancing its market presence. Future growth initiatives include the design and launch of new health monitoring devices aimed at various consumer demographics. While specific release dates are not disclosed, the company plans to target North America and European markets for expansion.

Who invested in FitBit

7 investors across 6 rounds

See all investors in FitBit

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Series D

    Jun 6, 2013

    Amount

    $26M

    Investors

    Locked

  2. Series D

    Mar 13, 2013

    Amount

    $18M

    Investors

    Locked

  3. Series C

    Jan 24, 2012

    Amount

    $12M

    Investors

    Locked

  4. Series C

    Sep 27, 2011

    Amount

    $12M

    Investors

    Locked

  5. Series B

    Sep 1, 2010

    Amount

    $8M

    Investors

    Locked

  6. Series A

    Sep 17, 2008

    Amount

    $1.8M

    Investors

    Locked

Questions about FitBit

Who invested in FitBit?

FitBit has 7 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has FitBit raised?

FitBit has raised 6 venture rounds. Sign up free to see how much each round raised and the total.

When did FitBit last raise money?

FitBit's most recent round on record is a Series D, in Jun 2013.

What does FitBit do?

FitBit is a healthcare it company.

Where is FitBit headquartered?

FitBit is headquartered in San Francisco, US.

Which VCs invest in companies like FitBit?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back healthcare it companies at FitBit's stage. Their profiles are linked below.

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