Field Agent
Latest round
- Series A
Last raised
- Oct 2022
Total raised
- $13M
Investors
- 1
About Field Agent
Field Agent was founded in 2010 in the United States. The company operates a platform where more than 200,000 shoppers, known as Agents, provide insights through a mobile application. The current CEO is Rick West, who has a history in retail analytics.Field Agent UK specializes in providing retail insights and audits through its innovative mobile application and crowdsourcing platform. The company's core offerings enable brands and retailers to gather real-time data, photos, and videos from a network of over 200,000 shoppers, referred to as Agents, who utilize the app to report on their in-store and online experiences. The primary use cases for Field Agent include capturing shopper behavior, assessing promotional effectiveness, and identifying growth opportunities within retail environments. These services are vital for helping brands and retailers understand the factors that influence purchasing decisions.Field Agent's revenue model is structured around partnerships and direct engagement with brands and retailers seeking actionable insights into shopper behavior. The company provides services through subscription-based agreements, allowing clients to access detailed reports and analytics derived from the crowdsourced data collected by its Agents. Each partnership typically involves a fee structure that varies based on the scope and frequency of the audits conducted. This transaction model ensures that brands receive tailored feedback on their products and promotions, enhancing their marketing strategies and retail execution. Field Agent has plans for launching new products focused on enhancing its retail insights capabilities and expanding into new geographic markets to improve service delivery and client engagement.
Who invested in Field Agent
1 investor across 3 rounds
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Questions about Field Agent
Who invested in Field Agent?
Field Agent has 1 investor on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Field Agent raised?
Field Agent has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Field Agent last raise money?
Field Agent's most recent round on record is a Series A, in Oct 2022.
What does Field Agent do?
Field Agent was founded in 2010 in the United States.
Where is Field Agent headquartered?
Field Agent is headquartered in US.
Which VCs invest in companies like Field Agent?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Field Agent's stage. Their profiles are linked below.
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