FatTail
Latest round
- Series A
Last raised
- Oct 2008
Total raised
- $3.5M
Investors
- 1
About FatTail
FatTail, Inc.Founded in 2001 and headquartered in Calabasas, US, FatTail, Inc. offers a sophisticated advertising technology platform.50 mn from Fuse Capital., a portfolio company of Cuadrilla Capital, acquired FatTail, Inc. from Fuse Capital.FatTail specializes in providing an advanced advertising technology platform known as AdBook+, which integrates the efficiency and scalability of programmatic advertising with the transparency and control inherent in direct advertising sales. This platform has been designed to accommodate the unique needs of over 10,000 publishers and their advertisers, allowing them to manage various types of advertising media, including audio, events, broadcast, display, digital out-of-home (DOOH), video, connected TV (CTV), and print. Released in 2019, AdBook+ has facilitated the digital transformation of ad operations, enabling users to transition from manual processes to automated systems that streamline inventory management and approvals.FatTail generates revenue through a structured model that primarily includes subscription partnerships and service agreements with its clients, resulting in a steady flow of transactions. Clients utilize the AdBook+ platform to manage their advertising assets, which encompasses access to inventory and reporting capabilities that enhance operational efficiency. Revenue is derived from partnerships where publishers and advertisers engage in transactions facilitated by the platform, allowing for seamless execution of advertising deals. The flagship service, AdBook+, is geared towards B2B transactions, providing tailored solutions to meet industry demands while driving performance and growth across its client base.The acquisition of FatTail, Inc. by Chartbeat, Inc. is expected to enhance the capabilities of Chartbeat’s media operations platform. This strategic move aligns with FatTail’s goals of scaling its product offerings and expanding into new markets. Specific target areas for expansion include Southeast Asia and Europe by the end of 2025.
Who invested in FatTail
1 investor across 1 round
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Funding rounds
Series A
Oct 15, 2008
Amount
$3.5M
Investors
Questions about FatTail
Who invested in FatTail?
FatTail has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has FatTail raised?
FatTail has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did FatTail last raise money?
FatTail's most recent round on record is a Series A, in Oct 2008.
What does FatTail do?
FatTail is a software company.
Where is FatTail headquartered?
FatTail is headquartered in Calabasas, US.
Which VCs invest in companies like FatTail?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at FatTail's stage. Their profiles are linked below.
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