Enda Athletic

Consumer ProductsSeedSt. George, USendasportswear.com

Latest round

Seed

Last raised

Nov 2019

Total raised

Undisclosed

Investors

2

About Enda Athletic

Enda Athletic, Inc.Founded in 2015 and headquartered in St. George, US, Enda Athletic, Inc. focuses on creating specialized running shoes for both recreational and competitive runners.Enda specializes in high-quality athletic footwear, specifically designed to enhance running performance by promoting a midfoot strike, a technique prevalent among elite Kenyan athletes. Their core product offerings include the Iten versatile trainer, the Lapatet daily trainer, and the Koobi trail trainer, each engineered with advanced upper materials for optimal performance, breathability, and durability. These products cater to both recreational and competitive runners, focusing on providing lightweight footwear that delivers superior comfort and efficiency during runs.Enda generates revenue through direct-to-consumer sales of its athletic footwear, with each purchase contributing to social good initiatives in Kenya. Transactions are structured primarily on a retail basis, where customers can buy shoes directly through the company’s online platform. Flagship products, such as the Lapatet, are priced competitively within the market, reflecting their premium quality and performance attributes. The company also engages in promotional campaigns and special offers aimed at its customer base, further enhancing sales potential.In February 2024, NVH Studios acquired Enda Athletic, Inc. from Talanton Advisors, Mizizi Capital, and Umoja Rubber Products Ltd for an undisclosed amount. This acquisition is expected to enable NVH Studios to expand its footprint in the global athletic footwear market, leveraging Enda's strong brand and innovative designs. Future growth strategies may include the introduction of new footwear models targeting diverse athletic needs and expanding into new markets across Europe and Asia by 2025.

Who invested in Enda Athletic

2 investors across 1 round

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Funding rounds

  1. Seed

    Nov 5, 2019

    Amount

    Undisclosed

    Investors

    Locked

Questions about Enda Athletic

Who invested in Enda Athletic?

Enda Athletic has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Enda Athletic raised?

Enda Athletic has raised 1 venture round. Sign up free to see how much each round raised and the total.

When did Enda Athletic last raise money?

Enda Athletic's most recent round on record is a Seed, in Nov 2019.

What does Enda Athletic do?

Enda Athletic is a consumer products company.

Where is Enda Athletic headquartered?

Enda Athletic is headquartered in St. George, US.

Which VCs invest in companies like Enda Athletic?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Enda Athletic's stage. Their profiles are linked below.

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