Ellie
Latest round
- Seed
Last raised
- Feb 2013
Total raised
- $2M
Investors
- 5
About Ellie
Ellie is a subscription-based service that offers customizable activewear specifically designed for women.Founded in 2013, Ellie operates out of Bell, US, focusing on providing tailored activewear solutions for women. The company has adapted its business strategy by emphasizing a subscription model that allows customers to curate their outfits monthly.Ellie specializes in providing a monthly subscription service that delivers activewear specifically catered to women. The core offering includes a customizable box that allows members to select their favorite styles and outfits, with options to mix and match pieces to create unique looks. Subscribers receive a credit each month that can be used to purchase items from the company's website, which features a wide range of activewear such as leggings, shorts, sports bras, and various tops. The service not only focuses on delivering quality workout apparel but also emphasizes affordability by allowing customers to access VIP discounts and exclusive new arrivals every month.Ellie's revenue model is built on a subscription-based structure, where customers purchase their first outfit to sign up for the service. Following this, members receive a monthly credit that can be utilized to buy additional items on the platform. Revenue is generated through direct-to-consumer transactions, relying on the attractiveness of their products, which are marketed as being less expensive than traditional retail options. Standard pricing for individual items includes significant discounts for VIP members, providing a cost-effective solution for customers seeking high-quality activewear.Ellie has plans to expand its product line by introducing new activewear items designed specifically for seasonal collections, with a planned launch in the upcoming quarter. Additionally, there are intentions to penetrate new geographic markets, particularly targeting Europe and Canada by mid-2024.
Who invested in Ellie
5 investors across 1 round
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Funding rounds
Seed
Feb 1, 2013
Amount
$2M
Investors
Questions about Ellie
Who invested in Ellie?
Ellie has 5 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Ellie raised?
Ellie has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Ellie last raise money?
Ellie's most recent round on record is a Seed, in Feb 2013.
What does Ellie do?
Ellie is a subscription-based service that offers customizable activewear specifically designed for women.
Where is Ellie headquartered?
Ellie is headquartered in Bell, US.
Which VCs invest in companies like Ellie?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Ellie's stage. Their profiles are linked below.
VCs backing consumer products startups at Seed
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