Elenas

Consumer ProductsSeries BBogota, Colombiaelenas.co

Latest round

Series B

Last raised

Oct 2022

Total raised

$28M

Investors

11

About Elenas

Founded in 2019 in Bogota, Colombia, Elenas specializes in enabling users to sell products through an online platform. The company was co-founded by Thomas Harsch and Zach Oschin, with Zach Oschin currently serving as CEO.Elenas offers a unique platform that enables individuals to earn money online without the need for initial investment or inventory management. The core service is a direct-to-consumer model that allows users to sell a variety of products through an online interface, leveraging partnerships with logistic companies for nationwide distribution across Colombia. Clients can select products to sell, and they only request items once a sale is confirmed, minimizing financial risk. The customer base primarily consists of aspiring entrepreneurs, including women across Colombia who seek flexible work-from-home opportunities.Elenas generates revenue through a commission-based structure where sellers earn profits from the sales of products listed on the platform. Transactions occur on a direct-to-consumer basis, with customers paying online or upon delivery of their selected products. The platform handles logistics and payment collection, allowing sellers to focus on marketing and customer engagement. Revenue is accrued weekly as sellers receive their earnings directly into their accounts. While specific pricing plans for products are not detailed, the model emphasizes accessibility and low barriers to entry, encouraging a broad range of individuals to participate in the marketplace.Elenas plans to expand its offerings by launching new products aimed at enhancing the seller experience and supporting diverse entrepreneurial ventures. The company is targeting expansion into additional regions of Colombia, with a focus on rural areas by the end of 2023.00 mn will be utilized to facilitate these new product developments and support growth initiatives, including strengthening its logistics capabilities and enhancing marketing efforts to recruit more sellers.

Who invested in Elenas

11 investors across 3 rounds

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Funding rounds

  1. Series B

    Oct 11, 2022

    Amount

    $20M

    Investors

    Locked

  2. Series A

    Feb 19, 2021

    Amount

    $6M

    Investors

    Locked

  3. Seed

    Oct 15, 2020

    Amount

    $2M

    Investors

    Locked

Questions about Elenas

Who invested in Elenas?

Elenas has 11 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Elenas raised?

Elenas has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Elenas last raise money?

Elenas's most recent round on record is a Series B, in Oct 2022.

What does Elenas do?

Founded in 2019 in Bogota, Colombia, Elenas specializes in enabling users to sell products through an online platform.

Where is Elenas headquartered?

Elenas is headquartered in Bogota, Colombia.

Which VCs invest in companies like Elenas?

Among active investors with capital left to deploy, Crescera Capital, Kaszek Ventures, Anti Fund and Kinea Investments back consumer products companies at Elenas's stage. Their profiles are linked below.

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