Effortless

Consumer ProductsAngelShanghai, China

Latest round

Angel

Last raised

Aug 2021

Total raised

Undisclosed

Investors

3

About Effortless

Established in 2018 and based in Shanghai, China, Effortless operates as a care product seller that focuses on precise washing and conditioning. The company cooperates with Kolmar, Tencent and Tmail. West, the co-founder, once served as the research and development head of Unilever. The company provides hair care program for consumers via online. The product of the company includes shampoo, conditioner, scalp exfoliating essence and hair oil. The company adopts questionnaire diagnosis and intelligent RAPEL™ algorithm, such as gender, scalp and hair type to create customer profile. The company promotes recycling plan. The monthly sales target of the company is more than 10 million yuan. The company will increase the investment of developing new products, promote marketing and construct team.

Who invested in Effortless

3 investors across 2 rounds

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Funding rounds

  1. Angel

    Aug 20, 2021

    Amount

    Undisclosed

    Investors

    Locked

  2. Seed

    May 25, 2020

    Amount

    Undisclosed

    Investors

    Locked

Questions about Effortless

Who invested in Effortless?

Effortless has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Effortless raised?

Effortless has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Effortless last raise money?

Effortless's most recent round on record is a Angel, in Aug 2021.

What does Effortless do?

Established in 2018 and based in Shanghai, China, Effortless operates as a care product seller that focuses on precise washing and conditioning.

Where is Effortless headquartered?

Effortless is headquartered in Shanghai, China.

Which VCs invest in companies like Effortless?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back consumer products companies at Effortless's stage. Their profiles are linked below.

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