e.fundamentals (Inc)

fundamentals (Inc) Ltd is based in London, UK, and focuses on providing analytics solutions for consumer packaged goods brands.fundamentals offers a suite of digital shelf analytics solutions that empower consumer packaged goods (CPG) brands to monitor, analyze, and optimize their eCommerce performance. Their core offerings include an AI-driven catalog that integrates data from over 700 retailer websites and mobile apps globally, providing a comprehensive view of product availability, bundling, pricing, and inventory gaps down to the store level. The platform features a client-facing data integrity dashboard, ensuring quality digital shelf data.fundamentals generates revenue through subscription services, allowing clients access to its digital shelf analytics platform on a recurring basis. Clients, primarily B2B CPG brands, utilize the platform for automated insights and benchmarking metrics that enhance performance across multiple retailers. Revenue is derived as brands leverage the platform for actionable insights, optimizing promotional spending and stock management strategies to improve sales conversions.Following its acquisition by CommerceIQ, Inc.fundamentals intends to merge operations which may lead to the development of new products aimed at enhancing its analytics offerings. Specific regions targeted for growth may include North America and continental Europe, although timelines for these expansions have yet to be detailed.

1. Series B

   Oct 4, 2019

   Amount

   $6.6M

   Investors

   Locked

2. Series A

   Dec 22, 2017

   Amount

   $3.3M

   Investors

   Locked