Duel Holdings

SoftwareSeries ALondon, UKduel.tech

Latest round

Series A

Last raised

Sep 2025

Total raised

$22M

Investors

7

About Duel Holdings

Founded in 2015 and based in London, UK, Duel is a Brand Advocacy Platform that empowers consumer retail brands by engaging their existing customer base as brand advocates and influencers, driving revenue through community-driven initiatives. The company specializes in brand advocacy, enabling retail brands to recruit and engage social affiliates and micro-influencers. By integrating with eCommerce, CRM, and social channels, Duel provides a unified view of each advocate's contributions to the brand’s return on investment (ROI). This allows brands to create tailored advocacy programs featuring gamified experiences, interactive tasks, and personalized rewards—boosting engagement and generating user-generated content (UGC).

Who invested in Duel Holdings

7 investors across 4 rounds

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Funding rounds

  1. Series A

    Sep 13, 2025

    Amount

    $16M

    Investors

    Locked

  2. Seed

    Aug 23, 2022

    Amount

    $3M

    Investors

    Locked

  3. Seed

    Oct 27, 2020

    Amount

    $2.3M

    Investors

    Locked

  4. Seed

    Oct 24, 2018

    Amount

    $0.2M

    Investors

    Locked

Questions about Duel Holdings

Who invested in Duel Holdings?

Duel Holdings has 7 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Duel Holdings raised?

Duel Holdings has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Duel Holdings last raise money?

Duel Holdings's most recent round on record is a Series A, in Sep 2025.

What does Duel Holdings do?

Founded in 2015 and based in London, UK, Duel is a Brand Advocacy Platform that empowers consumer retail brands by engaging their existing customer base as brand advocates and influencers, driving revenue through community-driven initiatives.

Where is Duel Holdings headquartered?

Duel Holdings is headquartered in London, UK.

Which VCs invest in companies like Duel Holdings?

Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Duel Holdings's stage. Their profiles are linked below.

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