Doobe in Site
Latest round
- Seed
Last raised
- Dec 2015
Total raised
- $3.5M
Investors
- 1
About Doobe in Site
Founded in 2013, Doobe in Site Ltd. operates from Tel Aviv-Yafo, Israel. The company focuses on developing advertising solutions for e-commerce retailers. Co-founders Dan Chen and Jonathan Kogan previously founded other ventures. In May 2021, the company was acquired by Criteo from Lool Ventures for undisclosed financial terms.Mabaya specializes in sponsored product advertising solutions for marketplaces and private market retailers. Its offerings include a comprehensive Sponsored Products platform, designed to enhance product visibility and drive sales for advertisers. The platform features customizable campaign management, automatic and manual bidding, ad placement options, and performance tracking, allowing clients to maximize their advertising strategies.Mabaya generates revenue primarily through its advertising solutions, based on partnerships with retailers. Advertisers make payments for sponsored product placements through a transactional model, utilizing either cost-per-thousand impressions (CPM) or cost-per-click (CPC) pricing. This structure offers flexible budget options and various bidding mechanisms, including automatic bidding focused on specific advertising cost of sales (ACOS) metrics.As of May 2021, following its acquisition by Criteo, Mabaya aims to further develop its product offerings and expand into new geographic markets. Specific plans include enhancing its technology to better serve European and African markets.
Who invested in Doobe in Site
1 investor across 2 rounds
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Questions about Doobe in Site
Who invested in Doobe in Site?
Doobe in Site has 1 investor on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Doobe in Site raised?
Doobe in Site has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Doobe in Site last raise money?
Doobe in Site's most recent round on record is a Seed, in Dec 2015.
What does Doobe in Site do?
Founded in 2013, Doobe in Site Ltd.
Where is Doobe in Site headquartered?
Doobe in Site is headquartered in Tel Aviv-Yafo, Israel.
Which VCs invest in companies like Doobe in Site?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back marketing/advertising companies at Doobe in Site's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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