Ditar
Latest round
- Seed
Last raised
- May 2026
Total raised
- $1.6M
Investors
- 4
About Ditar
Based in Belgium, Ditar provides intelligent digital solutions that enhance the eyewear purchasing experience through innovative technology, including personalized shopping tools and customizable eyewear options. Ditar, founded in 2021, co-founded by CEO, Alexandra Macsimov, Andrei B. and Dan Tatar, is based in Brussels, Belgium. The company specializes in digital retail solutions for eyewear, enabling a seamless shopping experience.BW, and Seeder Fund.4 million. Ditar specializes in innovative optical retail solutions, primarily focused on enhancing the eyewear purchasing experience through advanced technology. Its core offerings include the Magic Mirror, a face scan technology that provides personalized shopping experiences by capturing precise facial measurements, and the 360° Configurator, which allows customers to visually explore and customize eyewear with high accuracy and stunning detail. Additionally, Ditar’s Lens Configurator simplifies the lens selection process by simulating different options, aiding opticians in providing tailored recommendations. These products are designed for use by opticians and eyewear retailers seeking to improve customer satisfaction and engagement.Ditar generates revenue through partnerships with optical retailers and opticians, who utilize its digital tools to enhance customer engagement and streamline the eyewear purchasing process. Business transactions typically follow a B2B model, where retailers subscribe to Ditar’s advanced technology solutions, including the Magic Mirror and 360° Configurator, facilitating a more efficient and interactive shopping experience. The pricing structure for these services is designed to be scalable, allowing opticians to select packages that fit their specific operational needs. Ditar's flagship products are integral to its revenue generation strategy, providing retailers with tools that not only enhance customer satisfaction but also drive sales growth through personalized recommendations and optimized shopping experiences.S. market. Ditar aims to launch new products designed to enhance its technology offerings and improve the customer experience in eyewear retail.
Who invested in Ditar
4 investors across 1 round
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Funding rounds
Seed
May 20, 2026
Amount
$1.6M
Investors
Questions about Ditar
Who invested in Ditar?
Ditar has 4 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Ditar raised?
Ditar has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Ditar last raise money?
Ditar's most recent round on record is a Seed, in May 2026.
What does Ditar do?
Based in Belgium, Ditar provides intelligent digital solutions that enhance the eyewear purchasing experience through innovative technology, including personalized shopping tools and customizable eyewear options.
Where is Ditar headquartered?
Ditar is headquartered in Brussels, Belgium.
Which VCs invest in companies like Ditar?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Balderton Capital and Sofinnova Partners back software companies at Ditar's stage. Their profiles are linked below.
VCs backing software startups at Seed
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