Datorama
Latest round
- Series C
Last raised
- Aug 2016
Total raised
- $49M
Investors
- 4
About Datorama
Datorama, Inc.Founded in 2012 and headquartered in New York, US, Datorama, Inc. operates as a marketing analytics solution provider. The company was acquired by Salesforce, Inc. in July 2018 for approximately USD 800 mn. With this acquisition, it became a part of Salesforce's suite of marketing tools.Datorama's products focus on marketing analytics solutions, primarily through the Marketing Cloud Next platform. This platform consolidates marketing data for users, enabling them to gain insights that improve campaign performance.Revenue is generated through a subscription model for access to Datorama's marketing analytics services. The pricing structure includes tiered options based on user count and data volume. Organizations managing up to 20 million data rows may pay approximately USD 10,000 per month for access to the platform.With the acquisition completed in July 2018, Datorama plans to leverage Salesforce's resources to enhance its product offerings and expand its market reach. New products are being developed with the aim of enhancing marketing analytics capabilities, although specific release dates have not been disclosed.
Who invested in Datorama
4 investors across 3 rounds
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Questions about Datorama
Who invested in Datorama?
Datorama has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Datorama raised?
Datorama has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Datorama last raise money?
Datorama's most recent round on record is a Series C, in Aug 2016.
What does Datorama do?
Datorama is a software company.
Where is Datorama headquartered?
Datorama is headquartered in New York, US.
Which VCs invest in companies like Datorama?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Datorama's stage. Their profiles are linked below.
VCs backing software startups at Series C
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