Latest round

Series A

Last raised

Dec 2019

Total raised

$10M

Investors

5

About CUUP

CUUP Inc.Founded in 2017, CUUP Inc. is a New York-based company that focuses on luxury intimate apparel, including bras designed for various body types.S. and is expanding into international markets. Currently, CUUP Inc.CUUP specializes in the design and production of luxury bras and underwear, offering a range of products that prioritize both style and comfort. Their core offerings include bras like the Plunge, Balconette, and Scoop, specifically crafted to provide natural shaping and support for various body types. The company features a comprehensive sizing system with 67 sizes, catering to a diverse clientele that values a perfect fit.CUUP generates revenue primarily through direct-to-consumer sales via its online platform, allowing customers to explore a wide range of products tailored to their needs. Transactions typically involve single purchases or bundled offerings, including multiple items like bras and underwear packs, at competitive prices. The company's flagship products are integral to its revenue model, attracting a loyal customer base. Pricing strategies include promotional offers, such as discounts on first orders and sales on seasonal collections, which encourage repeat purchases and enhance customer retention.In July 2023, CUUP Inc.’s digital mall. Future growth strategies include the design and launch of new products that align with the brand's luxury focus. The acquisition is anticipated to leverage FULLBEAUTY's resources for broader market penetration.

Who invested in CUUP

5 investors across 2 rounds

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Funding rounds

  1. Series A

    Dec 20, 2019

    Amount

    $10M

    Investors

    Locked

  2. Seed

    Dec 1, 2018

    Amount

    Undisclosed

    Investors

    Locked

Questions about CUUP

Who invested in CUUP?

CUUP has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has CUUP raised?

CUUP has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did CUUP last raise money?

CUUP's most recent round on record is a Series A, in Dec 2019.

What does CUUP do?

CUUP is a consumer products company.

Where is CUUP headquartered?

CUUP is headquartered in New York, US.

Which VCs invest in companies like CUUP?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at CUUP's stage. Their profiles are linked below.

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