Counting
Latest round
- Series A
Last raised
- Feb 2021
Total raised
- $18M
Investors
- 6
About Counting
Counting Ltd, founded in 2017, is based in London, UK. The company specializes in providing a digital banking solution that caters to freelancers and small businesses. Founders Mike Moate and Tim Fouracre have a history of involvement in similar ventures.Counting Ltd, trading as Countingup, offers a comprehensive financial solution designed specifically for sole traders, freelancers, and the self-employed. The company’s primary product is an electronic money business account that integrates innovative accounting software, enabling users to automate key tasks such as bookkeeping and tax management. This service allows clients to generate and send unlimited invoices, receive payment alerts, and access real-time financial insights, including profit and loss reports and tax estimates. Target customers include over 100,000 businesses across the UK, prioritizing those who require efficient financial management tools without the complexity of traditional accounting methods.The revenue model of Countingup is primarily based on transaction fees and subscription services associated with their business account, which is structured to accommodate varying levels of monthly deposits, ranging from GBP 0 to over GBP 7,500. Clients utilize the platform for invoicing and financial tracking, with the service designed to facilitate seamless transactions between the company and its users. Revenue is generated through a combination of customer subscriptions during the trial period and subsequent account fees as businesses scale their financial activities. Moreover, the company provides access to essential financial tools that further integrate into users' operational workflows, ensuring consistent engagement and service utilization. Future initiatives include the design and launch of new features aimed at enhancing the user experience and expanding their reach in the UK market. Additionally, Counting Ltd is exploring opportunities to enter new geographic regions, although specific markets and timelines have not been disclosed.
Who invested in Counting
6 investors across 3 rounds
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Questions about Counting
Who invested in Counting?
Counting has 6 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Counting raised?
Counting has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Counting last raise money?
Counting's most recent round on record is a Series A, in Feb 2021.
What does Counting do?
Counting Ltd, founded in 2017, is based in London, UK.
Where is Counting headquartered?
Counting is headquartered in London, UK.
Which VCs invest in companies like Counting?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Counting's stage. Their profiles are linked below.
VCs backing software startups at Series A
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