Latest round

Series B

Last raised

Sep 2026

Total raised

$70M

Investors

8

About Confido

Based in New York, US and co-founded by Justin Hunter and Kara Holinski in 2022, Confido operates in the Consumer Packaged Goods (CPG) sector, providing innovative solutions to streamline financial operations. Confido specializes in providing an AI-driven Financial Operating System tailored for Consumer Packaged Goods (CPG) brands. The core offerings are designed to enhance on-shelf performance by leveraging advanced analytics and machine learning to optimize inventory management and sales forecasting. This platform addresses critical pain points in the CPG sector, such as supply chain inefficiencies and the dynamic nature of consumer demand. Confido's solutions are utilized by a diverse clientele, including retailers, wholesalers, and manufacturers across various geographical markets, including North America and Europe. The technology enables brands to gain actionable insights that lead to improved product availability and customer satisfaction, ultimately driving sales growth. Confido's revenue model is primarily based on subscription services, where clients access the AI Financial OS through a tiered pricing structure based on their specific needs and the scale of operations. Transactions typically occur between the company and retailers or wholesalers, allowing them to integrate Confido's solutions seamlessly into their operational workflows. Clients benefit from data-driven insights on inventory and sales, which helps in crafting more effective marketing strategies. Premium features may include advanced analytics and customized reporting tools, contributing to the overall value proposition of the service. This structured approach facilitates a steady revenue stream while enabling CPG brands to make informed decisions that enhance their market performance.

Who invested in Confido

8 investors across 2 rounds

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Funding rounds

  1. Series B

    Sep 22, 2026

    Amount

    $55M

    Investors

    Locked

  2. Series A

    Aug 6, 2025

    Amount

    $15M

    Investors

    Locked

Questions about Confido

Who invested in Confido?

Confido has 8 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Confido raised?

Confido has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Confido last raise money?

Confido's most recent round on record is a Series B, in Sep 2026.

What does Confido do?

Based in New York, US and co-founded by Justin Hunter and Kara Holinski in 2022, Confido operates in the Consumer Packaged Goods (CPG) sector, providing innovative solutions to streamline financial operations.

Where is Confido headquartered?

Confido is headquartered in New York, US.

Which VCs invest in companies like Confido?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Confido's stage. Their profiles are linked below.

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