Clicktivated
Latest round
- Seed
Last raised
- Nov 2013
Total raised
- $0.7M
Investors
- 1
About Clicktivated
Clicktivated transforms video content into interactive, shoppable experiences, allowing viewers to engage with products during their video consumption.Clicktivated specializes in creating shoppable video content that enables viewers to interact with products directly within videos. The company was co-founded by Ben Hatala and Chris Roebuck, who has a background in founding and managing tech companies.Clicktivated specializes in transforming video content into interactive, shoppable experiences, enabling viewers to engage with specific products or services during their video viewing. This core offering allows users to self-select items of interest while watching, facilitated by a visual prompt indicating the video is shoppable. The platform features an intuitive "get it now" tool, providing a direct path to purchase from the brand’s product page and enhancing the viewer's journey from discovery to purchase. The company's client base spans various industries, including retail and tourism, with notable clients in automotive and sports.Clicktivated generates revenue through partnerships with businesses that utilize its shoppable video technology. The company employs a transactional structure that includes B2B arrangements with retailers and brands, allowing them to integrate Clicktivated’s services into their marketing strategies. Clients engage with Clicktivated on a subscription basis to access its platform, activating products within videos and enhancing consumer engagement.Clicktivated aims to expand its product offerings and enhance its technology to improve user experience further.65 mn will support these development initiatives. Furthermore, the company plans to target expansion into new geographic regions, focusing on increasing its presence in Europe and Asia by the end of 2024, leveraging its shoppable video technology to tap into new markets.
Who invested in Clicktivated
1 investor across 1 round
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Funding rounds
Seed
Nov 20, 2013
Amount
$0.7M
Investors
Questions about Clicktivated
Who invested in Clicktivated?
Clicktivated has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Clicktivated raised?
Clicktivated has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Clicktivated last raise money?
Clicktivated's most recent round on record is a Seed, in Nov 2013.
What does Clicktivated do?
Clicktivated transforms video content into interactive, shoppable experiences, allowing viewers to engage with products during their video consumption.
Where is Clicktivated headquartered?
Clicktivated is headquartered in Detroit, US.
Which VCs invest in companies like Clicktivated?
Among active investors with capital left to deploy, Founders Fund, Accel, Thrive Capital and Kleiner Perkins back media companies at Clicktivated's stage. Their profiles are linked below.
VCs backing media startups at Seed
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