Latest round

Series A

Last raised

Feb 2022

Total raised

$10M

Investors

6

About Clare

Clare, Inc.Founded in 2017 by Nicole Gibbons and Orlando Smith, Clare, Inc. operates from Beverly, US, providing an online platform for paint and related products.Clare is a modern online paint retailer specializing in high-quality, eco-friendly paint and supplies for residential use. The company offers an ultra-premium paint line that is distinguished by its zero VOC formulation and GREENGUARD Gold Certification, ensuring a healthier indoor environment. Clare's core products include interior and exterior paints, ceiling paints, primers, and painting supplies, designed for user-friendliness and excellent coverage and durability. The company simplifies the painting process for homeowners and renters by providing a curated selection of colors, easy-to-use paint swatch stickers, and personalized color advice through their Clare Color Genius™ quiz.Clare generates revenue through direct-to-consumer sales of its paint and related products via its e-commerce platform. The company’s transaction structure is primarily B2C, with customers placing orders online for individual products such as paint cans and supplies, and offering free shipping on orders exceeding USD 150. The pricing strategy includes discounts for larger orders, such as free shipping on swatch orders of five or more. Clare’s flagship products, characterized by their vibrant color palettes and sustainable formulations, appeal to environmentally conscious consumers.In February 2022, Clare, Inc. The company plans to introduce new product lines and expand into additional markets, targeting urban regions across the United States by the end of 2023.

Who invested in Clare

6 investors across 2 rounds

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Funding rounds

  1. Series A

    Feb 10, 2022

    Amount

    $8M

    Investors

    Locked

  2. Seed

    Dec 20, 2017

    Amount

    $2M

    Investors

    Locked

Questions about Clare

Who invested in Clare?

Clare has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Clare raised?

Clare has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Clare last raise money?

Clare's most recent round on record is a Series A, in Feb 2022.

What does Clare do?

Clare is a consumer products company.

Where is Clare headquartered?

Clare is headquartered in Beverly, US.

Which VCs invest in companies like Clare?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Clare's stage. Their profiles are linked below.

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