Latest round

Seed

Last raised

May 2016

Total raised

$1.5M

Investors

2

About Cladwell

Founded in 2012 in Cincinnati, US, Cladwell offers a digital platform designed to streamline wardrobe management. The app assists users in curating their clothing collections and selecting outfits tailored to their personal style. Cladwell was co-founded by Christopher Merchich, Erin Flynn, and Tim Brunk, with Erin Flynn currently serving as CEO.Cladwell primarily offers an AI-driven smart closet app designed to assist users in creating and managing a capsule wardrobe. This digital platform enables users to curate their clothing collections, facilitating effortless outfit selection tailored to individual styles and preferences. The app functions by analyzing users’ existing clothing items, providing daily outfit recommendations based on personal preferences and weather forecasts. Cladwell's target audience includes individuals looking to simplify their daily wardrobe choices, enhance their personal style, and reduce wardrobe clutter, notably appealing to environmentally conscious consumers who are seeking sustainable fashion solutions.Cladwell generates revenue primarily through a subscription model for its app, which offers users access to premium features and personalized styling services. The company engages in direct-to-consumer transactions, allowing users to subscribe on a monthly or annual basis, thereby establishing a steady revenue stream. Specific pricing plans are tailored to different service tiers, enabling users to choose the level of access that best fits their needs. Cladwell’s flagship service is its AI stylist feature, which enhances the user experience by delivering personalized recommendations and outfit ideas. The company is currently developing new features for its app, with a focus on improving user experience and increasing engagement. Additionally, Cladwell aims to penetrate new markets, particularly in Europe and Asia, with a targeted launch in 2024. These initiatives are designed to support Cladwell's growth strategy and broaden its global footprint.

Who invested in Cladwell

2 investors across 2 rounds

See all investors in Cladwell

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Seed

    May 18, 2016

    Amount

    $0.1M

    Investors

    Locked

  2. Seed

    Sep 3, 2014

    Amount

    $1.4M

    Investors

    Locked

Questions about Cladwell

Who invested in Cladwell?

Cladwell has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Cladwell raised?

Cladwell has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Cladwell last raise money?

Cladwell's most recent round on record is a Seed, in May 2016.

What does Cladwell do?

Founded in 2012 in Cincinnati, US, Cladwell offers a digital platform designed to streamline wardrobe management.

Where is Cladwell headquartered?

Cladwell is headquartered in Cincinnati, US.

Which VCs invest in companies like Cladwell?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Cladwell's stage. Their profiles are linked below.

Raising like Cladwell? Find the right VCs.

Capital Atlas matches your startup to active investors by stage, sector and region.

Free to start. Upgrade when you're ready to reach out.