Chari
Latest round
- Series A
Last raised
- Nov 2025
Total raised
- $18M
Investors
- 24
About Chari
ma is a mobile application that focuses on B2B e-commerce for FMCG in Francophone Africa. Founded in 2020 in Casablanca, Morocco by Ismael Belkhayat (CEO), and Sophia Alj. Chari is a mobile application that specializes in B2B e-commerce for fast-moving consumer goods (FMCG) in Francophone Africa. The platform enables retailers to order a wide range of high-quality products, which are then delivered quickly and at no additional cost, typically within a few hours. Chari’s core offerings include access to over 1,200 different products, making it easier for retailers to manage their inventory and streamline their supply chain processes. The application provides transparency in pricing and quantities, enhancing the user experience for its clientele, including grocery store managers and small business owners. Chari operates primarily in Morocco, with plans to expand into other Francophone African markets. The company generates revenue by enabling retailers to purchase FMCG products via its mobile platform, which features competitive pricing and a streamlined ordering process. Retailers order products on demand, with a clear display of prices and quantities. Chari also integrates financial services to enhance transaction efficiency and customer loyalty, using a flexible pricing strategy tailored to individual orders.
Who invested in Chari
24 investors across 6 rounds
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Questions about Chari
Who invested in Chari?
Chari has 24 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Chari raised?
Chari has raised 6 venture rounds. Sign up free to see how much each round raised and the total.
When did Chari last raise money?
Chari's most recent round on record is a Series A, in Nov 2025.
What does Chari do?
ma is a mobile application that focuses on B2B e-commerce for FMCG in Francophone Africa.
Where is Chari headquartered?
Chari is headquartered in Casablanca, Morocco.
Which VCs invest in companies like Chari?
Among active investors with capital left to deploy, WestBridge Capital Partners, Ventures Platform, Persistent Energy Capital and Norrsken22 back internet companies at Chari's stage. Their profiles are linked below.
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