Cassandra

Founded in 2022 in Milan, Italy, Cassandra Srl provides advanced analytics solutions for marketing optimization.Cassandra offers an AI-enhanced Marketing Mix Modeling (MMM) software designed to optimize budget allocation and maximize Return on Investment (ROI) for marketing campaigns. The core functionality of the platform includes incrementality testing, which allows clients to measure campaign performance without relying on user-level data and while adhering to privacy regulations. This software is capable of analyzing a wide range of marketing activities, including digital and offline advertising campaigns, organic marketing efforts such as email and social media, and various external events like pricing changes and store openings. The primary user base consists of companies across diverse industries, particularly in sectors such as technology, retail, travel, and eCommerce.Cassandra operates on a subscription-based revenue model, where clients pay to access the platform's suite of analytics tools. This model typically includes a 14-day free trial, after which customers can select from various pricing plans based on their specific needs and the scale of their marketing activities. For example, businesses spending over EUR 30,000 on advertising monthly are likely to benefit most from the service's advanced features, which require a commitment to ongoing data analysis. The firm engages primarily in B2B transactions, partnering with brands and marketing agencies to deliver tailored insights that enhance advertising strategies. The company aims to launch new features for its MMM software by mid-2026 and is targeting entry into the Asia-Pacific region and Latin America by the end of 2026.

1. Seed

   Mar 24, 2025

   Amount

   $2.2M

   Investors

   Locked