CashStar
Latest round
- Series D
Last raised
- Aug 2015
Total raised
- $34M
Investors
- 5
About CashStar
CashStar, Inc.CashStar, Inc. offers a digital gifting solution for retailers. Founded in 2008 in Portland, US, the company was acquired by Blackhawk Network in August 2017 for approximately USD 175 mn. The acquisition reflects a strategic pivot, integrating CashStar's capabilities into Blackhawk's broader offerings.CashStar, now part of Blackhawk Network (BHN), primarily offers a robust digital gifting platform that empowers retailers to create, market, and distribute their own branded gift cards. This platform is mobile-first and emphasizes a seamless consumer experience, fortified by advanced fraud prevention and promotional features. CashStar's solutions cater to a wide array of clients, including over 400 retailers across various sectors such as retail, hospitality, and e-commerce. The platform supports both business-to-business (B2B) and direct-to-consumer sales, enabling companies to manage their gift card programs effectively and enhance customer engagement.CashStar generates revenue through its digital gifting solutions by facilitating partnerships with retailers, allowing them to sell branded gift cards online and in-store. The revenue model is structured around transaction fees associated with gift card sales, as well as subscription fees for ongoing access to the platform's suite of services. Retailers utilize CashStar's technology to drive customer loyalty and engagement, benefiting from streamlined management of their gift card programs. The platform supports various pricing structures, including commissions on each transaction processed and fees for promotional capabilities.CashStar's future growth strategy includes the integration of new product features aimed at enhancing the digital gifting experience, although specific launch dates have not been disclosed. The company plans to expand its operations into additional regions within Europe and Asia to broaden its market reach.
Who invested in CashStar
5 investors across 4 rounds
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Questions about CashStar
Who invested in CashStar?
CashStar has 5 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has CashStar raised?
CashStar has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did CashStar last raise money?
CashStar's most recent round on record is a Series D, in Aug 2015.
What does CashStar do?
CashStar is a internet company.
Where is CashStar headquartered?
CashStar is headquartered in Portland, US.
Which VCs invest in companies like CashStar?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at CashStar's stage. Their profiles are linked below.
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