Cadoo

Cadoo Inc, founded in 2018 and headquartered in San Francisco, US, offers a platform that combines fitness and gaming.Cadoo offers a unique fitness gaming platform that combines physical activity with financial incentives.' Participants can join games centered around activities like running, cycling, walking, pushups, and other physical exercises. The platform integrates with popular fitness tracking apps, such as Strava and Fitbit, to verify workout completion and track user progress. Cadoo targets a diverse client base, including teams, brands, communities, and individual users, with a market presence in North America and expanding internationally.Cadoo generates revenue primarily through entry fees collected from users participating in its paid fitness games. Users stake a specified amount to enter each challenge and upon completion, they can reclaim their stake along with a share of the stakes from non-winners. This structure creates a motivational ecosystem where users are financially incentivized to achieve their fitness goals. While Cadoo also offers free games, the paid challenges facilitate direct transactions between the company and its consumers, leveraging both B2C and team-based models. The platform’s pricing structure varies depending on the specific challenge, allowing users to engage in a range of fitness activities while fostering a competitive environment.5 mn to enhance their platform by introducing new betting challenges that further gamify the fitness experience. The company aims to expand its market reach beyond North America into international regions, targeting Europe and Asia by the end of 2023. This strategic expansion will involve the launch of additional features to attract a broader user base and increase engagement in fitness activities.

1. Seed

   Jul 13, 2021

   Amount

   $1.5M

   Investors

   Locked

2. Angel

   May 1, 2018

   Amount

   $0.3M

   Investors

   Locked