Buddy Media
Latest round
- Series D
Last raised
- Aug 2011
Total raised
- $90M
Investors
- 10
About Buddy Media
Buddy Media, Inc.Founded in 2007 and headquartered in New York, US, Buddy Media, Inc. focuses on social media marketing. In 2012, the firm underwent a pivotal transformation when it was acquired by Salesforce for USD 689 mn, marking a significant shift in its business strategy and operational scale.The company's core product offering is the Marketing Cloud Next, a comprehensive marketing platform designed to enhance customer engagement throughout the entire customer lifecycle. This platform integrates autonomous AI agents, actionable data, and full-funnel workflows, enabling businesses to personalize interactions in real-time across various channels, including email, mobile, and social media. Marketing Cloud Next is built to address challenges such as ineffective one-way marketing communication, allowing users to transition from "do-not-reply" marketing to dynamic, two-way conversations with customers. The platform serves a diverse client base ranging from small businesses to large enterprises across a variety of industries, including retail, technology, and media.The company's revenue generation is primarily driven through a subscription-based model for its Marketing Cloud Next services, which enables clients to access various features and tools tailored to their marketing needs. Clients typically engage in annual contracts that grant them access to the platform's capabilities, including the use of AI-driven insights for campaign creation and management. Various pricing plans are structured based on the specific functionalities utilized by the client, catering to both B2B and direct-to-consumer segments. This transactional model allows businesses to scale their marketing efforts while fostering deeper customer relationships.In June 2012, Salesforce acquired Buddy Media for USD 689 mn, which has provided a foundation for future growth. The company plans to leverage this acquisition to enhance its product offerings, particularly through the development of new features within the Marketing Cloud Next platform. There are ongoing initiatives to expand into additional geographic regions, specifically targeting emerging markets in Latin America and Africa by the end of 2024.
Who invested in Buddy Media
10 investors across 4 rounds
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Questions about Buddy Media
Who invested in Buddy Media?
Buddy Media has 10 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Buddy Media raised?
Buddy Media has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Buddy Media last raise money?
Buddy Media's most recent round on record is a Series D, in Aug 2011.
What does Buddy Media do?
Buddy Media is a marketing/advertising company.
Where is Buddy Media headquartered?
Buddy Media is headquartered in New York, US.
Which VCs invest in companies like Buddy Media?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Buddy Media's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series D
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