Brodo

Brodo is a footwear company that specializes in crafting running shoes and casual sneakers, combining traditional craftsmanship with contemporary design.Founded in 2010 in Jakarta, Indonesia, Brodo specializes in footwear, particularly running shoes and casual sneakers. The company was founded by Putera D, who has a history of entrepreneurship.Brodo specializes in footwear, particularly running shoes and casual sneakers, blending traditional craftsmanship with modern design aesthetics. Their core offerings, such as the Active Krakatau series and Ace Nova sneakers, emphasize functionality and style, appealing to both active individuals and fashion-conscious consumers. The company places a strong emphasis on sustainability, with products developed under its Lestari Project, which supports local artisans in Sumba, Indonesia. This initiative aims to promote cultural preservation while ensuring environmental responsibility.The revenue structure of Brodo is built around direct-to-consumer sales through their retail outlets and online platforms, as well as partnerships with wholesalers and resellers. Transactions typically involve customers purchasing individual pairs of footwear, with a focus on premium pricing reflective of the craftsmanship and materials used. The company offers various product lines, including flagship items like the Active Krakatau series and Ace Nova sneakers, which are marketed as high-quality, sustainable options. Sales are presumably bolstered by a wholesale program that incentivizes bulk purchases, allowing retailers to buy more at discounted rates.Brodo plans to expand its product line with new sustainable footwear designs, focusing on environmentally friendly materials. The company is also looking to enter international markets, with specific targets in Southeast Asia by the end of 2023.

1. Series A

   Dec 14, 2020

   Amount

   Undisclosed

   Investors

   Locked