BrightRoll
Latest round
- Series D
Last raised
- Nov 2011
Total raised
- $36M
Investors
- 9
About BrightRoll
BrightRoll Inc., founded in 2006 in San Francisco, US, operates in the digital advertising sector. The company was acquired by Yahoo Inc. in December 2014 for USD 640 mn. The founder, Dru Nelson, has a history in tech entrepreneurship, contributing to digital advertising innovations.BrightRoll Inc. offers a robust suite of digital advertising solutions tailored for programmatic video advertising. Its platform allows advertisers to efficiently reach their desired audiences while leveraging first-party data for personalized marketing campaigns.BrightRoll Inc. generates revenue primarily through its digital advertising services, structured around partnerships with clients. Revenue comes from performance-based contracts, subscription models, and campaign-specific agreements, allowing flexible access to advertising tools and comprehensive analytics.BrightRoll's future growth strategy includes leveraging its acquisition by Yahoo to enhance its product offerings in programmatic advertising. The funds from the USD 640 mn acquisition will support the development of advanced advertising technologies and expansion into new geographic markets, particularly in Europe and Asia, by 2025. The integration of BrightRoll’s platform with Yahoo’s existing advertising services is expected to create new opportunities for growth and client engagement.
Who invested in BrightRoll
9 investors across 5 rounds
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Questions about BrightRoll
Who invested in BrightRoll?
BrightRoll has 9 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has BrightRoll raised?
BrightRoll has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did BrightRoll last raise money?
BrightRoll's most recent round on record is a Series D, in Nov 2011.
What does BrightRoll do?
BrightRoll is a marketing/advertising company.
Where is BrightRoll headquartered?
BrightRoll is headquartered in San Francisco, US.
Which VCs invest in companies like BrightRoll?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at BrightRoll's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series D
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