Bridg
Latest round
- Series B
Last raised
- Jun 2017
Total raised
- $13M
Investors
- 9
About Bridg
Bridg, Inc.Founded in 2012 in Los Angeles, US, Bridg Inc. operates a SaaS platform focused on identity resolution. The company was involved in a Trade Sale to Cardlytics, Inc. on April 13, 2021, for approximately USD 350 mn.Bridg offers a subscription-based Software as a Service (SaaS) platform focused on cookieless identity resolution, enabling retailers and brands to convert anonymous customers into identifiable, loyal consumers. The core functionalities of Bridg’s platform include comprehensive shopper profiling, integration of first-party data, and actionable insights generated from SKU-level purchase data enriched with demographic, socioeconomic, and lifestyle attributes. This technology addresses the specific marketing challenges faced by industries such as quick-service restaurants (QSR), convenience retail, grocery, and live entertainment by facilitating personalized marketing campaigns and improving customer engagement.Bridg generates revenue through a subscription model, allowing clients to access its identity resolution technology and analytics capabilities. Clients typically include retail chains and quick-service restaurants that utilize Bridg's services to enhance their marketing efforts and gather insights on customer behavior. The business operates on a B2B structure, where retailers subscribe to the platform to access comprehensive customer data and analytics tools, facilitating targeted marketing campaigns.Following the acquisition by Cardlytics, Inc. in April 2021, Bridg Inc. The company plans to enhance its platform by launching new products designed for improved identity resolution capabilities. Bridg is also exploring expansion into additional markets, focusing on sectors such as grocery and live entertainment, with targeted timelines for implementation in 2022. Mr. Amit Jain will continue to lead as CEO, guiding the company through this growth phase.
Who invested in Bridg
9 investors across 3 rounds
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Questions about Bridg
Who invested in Bridg?
Bridg has 9 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Bridg raised?
Bridg has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Bridg last raise money?
Bridg's most recent round on record is a Series B, in Jun 2017.
What does Bridg do?
Bridg is a software company.
Where is Bridg headquartered?
Bridg is headquartered in Los Angeles, US.
Which VCs invest in companies like Bridg?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Bridg's stage. Their profiles are linked below.
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