Bluestem Brands
Latest round
- Series B
Last raised
- Dec 2013
Total raised
- $137M
Investors
- 4
About Bluestem Brands
Bluestem Brands, Inc.Founded in 2002 and headquartered in Eden Prairie, US, Bluestem Brands operates primarily in the retail and credit sectors. The company underwent a significant pivot in its business strategy with its acquisition by Capmark Financial Group Inc. in September 2014 for USD 565 mn.Bluestem Brands specializes in providing tailored financial and retail solutions, primarily through its Fingerhut and Orchard Brands. The Fingerhut brand serves as a leading provider for consumers looking to establish, build, or rebuild their credit, offering a range of credit products that allow customers to make purchases while working towards improving their credit scores. Orchard Brands focuses on mature-market consumers, offering curated solutions that merge value with exclusivity, addressing the specific needs of seniors and other demographics. The company’s offerings are designed to help these customers navigate their unique financial challenges, with a diverse portfolio that includes products in the retail and credit sectors.Bluestem Brands generates revenue primarily through direct-to-consumer transactions, facilitated by its robust online retail platforms. The business model includes credit services, which involve customers making purchases on credit and repaying over time, thereby creating a recurring revenue stream. The structure of transactions typically encompasses credit sales, where customers utilize their credit lines to shop for products offered by Fingerhut and Orchard Brands. Pricing plans are designed to accommodate different consumer needs, with various tiers based on creditworthiness and product selection. to expand its product offerings and improve customer engagement. The company is focusing on designing new credit solutions tailored for younger consumers, with a targeted release by the end of 2015. Additionally, Bluestem Brands aims to expand its reach into international markets, particularly in Canada and the UK, by 2016, leveraging the insights gained from its operational strategies.
Who invested in Bluestem Brands
4 investors across 3 rounds
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Questions about Bluestem Brands
Who invested in Bluestem Brands?
Bluestem Brands has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Bluestem Brands raised?
Bluestem Brands has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Bluestem Brands last raise money?
Bluestem Brands's most recent round on record is a Series B, in Dec 2013.
What does Bluestem Brands do?
Bluestem Brands is a retail company.
Where is Bluestem Brands headquartered?
Bluestem Brands is headquartered in Eden Prairie, US.
Which VCs invest in companies like Bluestem Brands?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back retail companies at Bluestem Brands's stage. Their profiles are linked below.
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