Latest round

Series B

Last raised

Jan 2020

Total raised

$23M

Investors

4

About BlueConic

BlueConic Inc.Founded in 2010 and headquartered in Boston, US, BlueConic Inc. offers a Customer Data Platform that helps businesses unify and activate their customer data in real-time., a portfolio company of Converge Venture Partners, GX Group Holding, Sigma Prime Ventures, Spring Lake Equity Partners, and, Vista Equity Partners, acquired Jebbit, Inc. from Alumni Ventures Group, Boston Seed Capital, Data Point Capital, K1 Investment Management, Manifest Investment Partners, MassVentures, Orbit City Ventures, Third Wave Digital Ventures, Vista Equity Partners, and WGI Group. Bart Heilbron, Martijn van Berkum serves as the Founder.BlueConic specializes in providing a Customer Growth Engine designed to help marketers leverage first-party data to drive engagement and growth. The core product offerings include a Customer Data Platform (CDP) that allows businesses to unify and activate their customer data in real-time, enabling the creation of AI-powered segments and predictive analytics. This platform supports various use cases, such as enhancing customer engagement through tailored experiences, improving digital marketing effectiveness, and optimizing spend by identifying next-best actions. Notable clients include Essity, Hearst Media, Electrolux, and Bliss, who have utilized BlueConic's solutions across diverse sectors such as consumer goods, media, and retail.BlueConic operates on a subscription-based revenue model, facilitating transactions primarily through its enterprise software services offered to businesses. Clients engage with the company by subscribing to its Customer Data Platform, which includes various features tailored to their marketing and data needs. The revenue structure may involve tiered pricing plans based on the scale of data usage and the range of services utilized, ensuring that businesses can select options best suited to their operational requirements. Additionally, BlueConic may establish partnerships with other technology providers to enhance its service offerings, thereby broadening its revenue streams.'s customer data platform, enabling talent acquisition scaling and product innovation enhancement.

Who invested in BlueConic

4 investors across 4 rounds

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Funding rounds

  1. Series B

    Jan 2, 2020

    Amount

    $13M

    Investors

    Locked

  2. Series A

    Jul 28, 2016

    Amount

    $6.3M

    Investors

    Locked

  3. Series A

    May 29, 2014

    Amount

    $1M

    Investors

    Locked

  4. Series A

    Feb 13, 2014

    Amount

    $3M

    Investors

    Locked

Questions about BlueConic

Who invested in BlueConic?

BlueConic has 4 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has BlueConic raised?

BlueConic has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did BlueConic last raise money?

BlueConic's most recent round on record is a Series B, in Jan 2020.

What does BlueConic do?

BlueConic is a software company.

Where is BlueConic headquartered?

BlueConic is headquartered in Boston, US.

Which VCs invest in companies like BlueConic?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at BlueConic's stage. Their profiles are linked below.

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