BlueCava
Latest round
- Series B
Last raised
- Jan 2014
Total raised
- $23M
Investors
- 3
About BlueCava
BlueCava, founded in 2010 and headquartered in Irvine, US, specializes in digital advertising technology. The company has undergone a significant change with a merger in January 2016 with Qualia Media, which is a portfolio company of several venture capital firms. The merger aimed to enhance operational capabilities in the advertising sector. The company has completed a total of 15 deals to date, with the most recent deal occurring in January 2016.BlueCava offers digital advertising solutions that enhance user experiences while maintaining privacy. Its core products include an opt-out mechanism for online behavioral advertising and the ability for users to reset their advertising ID.BlueCava generates revenue through partnerships with diverse clients who leverage its advertising technology for targeted campaigns. Client agreements typically involve subscription-based access to the platform or performance-based fees linked to campaign success. Key services, including the opt-out and advertising ID reset functionalities, form essential components of these agreements, aiding clients in managing their advertising while adhering to privacy regulations.BlueCava intends to utilize the funds from its recent merger to tackle challenges faced by brands, agencies, and marketing platforms. The company is focused on launching new products designed to enhance advertising effectiveness while ensuring compliance with privacy standards. Furthermore, there are plans for expanding into new geographic markets, though specific regions and timelines have not been disclosed. The company’s strategy post-merger emphasizes improving operational capabilities to better serve its clients in the evolving advertising landscape.
Who invested in BlueCava
3 investors across 2 rounds
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Questions about BlueCava
Who invested in BlueCava?
BlueCava has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has BlueCava raised?
BlueCava has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did BlueCava last raise money?
BlueCava's most recent round on record is a Series B, in Jan 2014.
What does BlueCava do?
BlueCava, founded in 2010 and headquartered in Irvine, US, specializes in digital advertising technology.
Where is BlueCava headquartered?
BlueCava is headquartered in Irvine, US.
Which VCs invest in companies like BlueCava?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at BlueCava's stage. Their profiles are linked below.
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