Blue River Technology

AgribusinessSeries BSanta Clara, USbluerivertechnology.com

Latest round

Series B

Last raised

Nov 2015

Total raised

$30M

Investors

8

About Blue River Technology

Based in the US, Blue River Technology Inc.Blue River Technology Inc. focuses on developing innovative technology for the agricultural sector. Founded in 2011 in Santa Clara, US, by Enger Rivera, the company has undergone significant changes, including its acquisition by John Deere Financial LLC in September 2017 for USD 305 mn.Blue River Technology specializes in pioneering intelligent machinery designed specifically for the agriculture sector. Their flagship product, See & Spray™, utilizes advanced computer vision, machine learning, and robotics to optimize chemical usage in crop management. This technology effectively identifies and treats individual plants, thereby enhancing farming yields while significantly reducing environmental impact. The company targets a diverse client base, including large-scale agricultural producers and cooperative farming organizations primarily in North America and select international markets.Blue River Technology generates revenue primarily through partnerships and direct sales of their innovative agricultural technologies, particularly the See & Spray™ system. Transactions are structured as business-to-business agreements where clients may engage in long-term contracts to implement these solutions across their operations. The company establishes pricing models based on the scale and specific needs of its clients, often involving initial setup costs followed by ongoing fees for software updates and maintenance. Their revenue model emphasizes collaboration with agricultural producers to ensure that the technology delivered is not only effective but also integrated smoothly into existing farming practices.With the acquisition by John Deere Financial LLC, Blue River Technology is positioned for strategic growth in the precision agriculture market. Additionally, Blue River Technology aims to expand its presence in international markets, focusing on regions with growing agricultural demands. This expansion will be supported by the company's ongoing engagement with farmers to tailor solutions that address local agricultural challenges.

Who invested in Blue River Technology

8 investors across 3 rounds

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Funding rounds

  1. Series B

    Nov 24, 2015

    Amount

    $17M

    Investors

    Locked

  2. Series A

    Mar 19, 2014

    Amount

    $10M

    Investors

    Locked

  3. Series A

    Sep 10, 2012

    Amount

    $3.3M

    Investors

    Locked

Questions about Blue River Technology

Who invested in Blue River Technology?

Blue River Technology has 8 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Blue River Technology raised?

Blue River Technology has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Blue River Technology last raise money?

Blue River Technology's most recent round on record is a Series B, in Nov 2015.

What does Blue River Technology do?

Based in the US, Blue River Technology Inc.

Where is Blue River Technology headquartered?

Blue River Technology is headquartered in Santa Clara, US.

Which VCs invest in companies like Blue River Technology?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back agribusiness companies at Blue River Technology's stage. Their profiles are linked below.

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