Blue Jay Beach

Blue Jay Beach, Inc.Founded in 2017 in Los Angeles, US, Blue Jay Beach, Inc. focuses on providing fashionable bridesmaid dresses. The company has not reported any significant pivots in business strategy. It was co-founded by Grace Chen and Monica Ashauer, with Grace Chen serving as the CEO.Birdy Grey specializes in offering a diverse range of bridesmaid dresses and gowns, with prices starting at USD 89. The core product lineup includes stylish and affordable dresses made from materials such as chiffon, satin, and velvet, designed for various wedding themes. Complementary products include pajamas, robes, and little white dresses, catering mostly to millennial and Gen Z brides and bridesmaids, with a focus on chic, budget-friendly attire.Birdy Grey's revenue model is based on direct-to-consumer sales through its online platform. Customers can purchase bridesmaid dresses and related products in a straightforward manner, with most dresses priced under USD 100. This pricing strategy appeals to price-sensitive consumers and encourages repeat purchases as customers may return for additional items like pajamas and robes.Blue Jay Beach, Inc. As part of its growth strategy, the company is also targeting expansion into new geographic regions, with a focus on increasing its presence in the Canadian market by the end of 2023.

1. Seed

   Aug 14, 2019

   Amount

   Undisclosed

   Investors

   Locked

2. Seed

   Dec 1, 2018

   Amount

   Undisclosed

   Investors

   Locked