Blippar.com

SoftwareSeries ELondon, UKblippar.com

Latest round

Series E

Last raised

Sep 2018

Total raised

$137M

Investors

4

About Blippar.com

com Ltd is an augmented reality technology company founded in 2011 in London, UK. The company was co-founded by Steve Spencer and has pivoted its business strategy to focus on developing user-friendly AR solutions. The company operates globally with headquarters in London and additional implementations in the United States, Canada, Japan, and various European countries.Blippar specializes in augmented reality (AR) technology solutions, offering a range of products designed to enhance user engagement and interactivity across various platforms. Their core offerings include the Blippbuilder Studio, a no-code platform that allows users to create personalized AR experiences for web applications, and the WebAR SDK, which empowers developers to integrate advanced AR capabilities into existing websites. These products serve a diverse clientele, including brands in sectors such as entertainment, consumer packaged goods (CPG), and retail. Notable applications include interactive campaigns for brands like General Mills, Dr. Pepper, and Timberland, where users can engage with AR content seamlessly through their mobile devices or desktop browsers.Blippar generates revenue through partnerships and direct business-to-business (B2B) transactions with companies that utilize its AR solutions for marketing and consumer engagement. The revenue model typically involves contractual agreements where businesses pay for access to the Blippbuilder Studio or the WebAR SDK, allowing them to create bespoke AR experiences tailored to their target audiences. Additionally, the company collaborates with brands for specific AR campaigns, which can include features like multiplayer experiences and interactive gaming elements aimed at enhancing brand visibility.

Who invested in Blippar.com

4 investors across 5 rounds

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Funding rounds

  1. Series E

    Sep 17, 2018

    Amount

    $37M

    Investors

    Locked

  2. Series D

    Feb 19, 2016

    Amount

    $54M

    Investors

    Locked

  3. Series A

    Mar 6, 2015

    Amount

    $45M

    Investors

    Locked

  4. Seed

    Sep 19, 2013

    Amount

    $1M

    Investors

    Locked

  5. Seed

    Jan 3, 2012

    Amount

    Undisclosed

    Investors

    Locked

Questions about Blippar.com

Who invested in Blippar.com?

Blippar.com has 4 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Blippar.com raised?

Blippar.com has raised 5 venture rounds. Sign up free to see how much each round raised and the total.

When did Blippar.com last raise money?

Blippar.com's most recent round on record is a Series E, in Sep 2018.

What does Blippar.com do?

com Ltd is an augmented reality technology company founded in 2011 in London, UK.

Where is Blippar.com headquartered?

Blippar.com is headquartered in London, UK.

Which VCs invest in companies like Blippar.com?

Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Marktlink Capital back software companies at Blippar.com's stage. Their profiles are linked below.

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